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Customer Experience

The Freedom to Pay

Riverty supports consumers in purchasing the items they desire by providing them with the freedom to pay whenever and however they find it most convenient. This is achieved by separating the purchase from the payment. Consequently, Riverty distinguishes between the checkout and the post-purchase experience.

In order to support the handling of the payment methods selected in checkout by the consumer we have multiple ways for the consumer to interact with us. We offer two main digital touchpoints: MyRiverty.com and the Riverty app where consumers can manage their invoices and have a n overview on all orders.


After shoppers add items to their shopping basket in the webshop, they proceed to checkout to complete the purchase. Checkout can be designed in various ways. It typically contains the following information blocks that are relevant for payment:

  • Shopper’s personal information
  • Invoice and delivery address
  • Payment method selection
  • Payment confirmation.


In order to provide shoppers with an easy checkout experience, it is important to minimize the amount of data they need to enter. Riverty, therefore, provides several look-up services as well as an address validation service. After having entered the required data, shoppers then proceed to the payment method selection.

Riverty offers several different payment options that can be displayed in the payment page. After having selected a payment method, shoppers receive either a payment confirmation or a message that the payment option has been declined. A declined message always redirects the shopper back to the payment method selection page. To illustrate a generic checkout, see below.


Shoppers’ post-purchase experience starts after they have completed the checkout process. This experience consists of two primary interfaces: invoice communication (email/text messages) and Riverty’s customer portal, “MyRiverty”. Shoppers can experience a merchant-branded journey throughout these touch-points. Brand hero images and product images strengthen a merchant’s brand communication and campaign messaging.

The invoice communication is triggered once the merchant dispatches the goods. This communication is normally synchronized with the ‘capture’ API request.

Direct to consumer features


Riverty 2023